462: How To Win Your Clients Back And The Secrets To Getting The Best Projects

<h1 style="text-align: center;"><span style= "color: #0000ff;"><strong>This Podcast Is Episode Number 462, And It's About How To Win Your Clients Back And The Secrets To Getting The Best Projects</strong></span></h1> <p> </p> <div>Construction company owners - predominantly service-based businesses with monthly or yearly client subscriptions, likely deal with some level of customer churn, especially given the COVID-19 pandemic. Even customers who love your business and services may have lapsed for various reasons. </div> <div> </div> <div>Whatever their reasons for leaving, it's still a great idea to win them back. Why? This is mainly because winning back a lost client still has a higher success rate than converting a prospect into a customer. After all, they've already hired your service once, so you don't have to convince them of the need. And you don't need to build brand awareness; they already know you exist. </div> <div> </div> <div>Even if you can't win everyone back, those you can bring back to your business will affect your bottom line–and will do so at less expensive overall.</div> <div> </div> <div> <p><span data-preserver-spaces="true">Here are some strategies to win back clients who have left:</span></p> <p style="font-weight: bold;"><span style="color: #0600ff;">1. Ask why they left</span></p> <p><span data-preserver-spaces="true">You can learn a lot from customers simply by asking the right questions. The information you get may enable you to make some adjustments or start a conversation to win them back. For example, you may learn that your service is missing a vital feature that your competitors offer. Based on that, you may want to adjust your product or service. </span></p> <p><span data-preserver-spaces="true">Consider sending a survey to your customers to find out not only why they left, but why they chose you in the first place, and what you could do to win them back. These surveys can be sent when someone cancels their membership or goes a long time without hiring your company. </span></p>