46: The "Secret" of Preselling

<p><span style="font-weight: 400;">I don’t believe there is a “secret” to successful sales calls.</span></p> <p><span style="font-weight: 400;">But if there was one, it’d be pre-selling.</span></p> <p><span style="font-weight: 400;">Effective pre-selling is getting a potential client into a position where they’re at least 80% or more sold on working with you.</span></p> <p><span style="font-weight: 400;">They’ve been taken through the customer journey of Know → Like → Trust, and they’re pretty convinced.</span></p> <p><span style="font-weight: 400;">The only bit missing is the sales call :-)</span></p> <p><span style="font-weight: 400;">We’ve all been there on sales calls with people who haven’t completed the customer journey or still need more time and information. It can feel like an uphill struggle and be really demotivating.</span></p> <p><span style="font-weight: 400;">But pre-selling means those kinds of calls can be a thing of the past!</span></p> <p><span style="font-weight: 400;">I also share some exciting updates on the book launch, website and my long-awaited return to work!</span></p> <p><span style="font-weight: 400;">Don’t forget to share with anyone who might benefit from this week's insights. </span></p> <p><span style="font-weight: 400;">Happy Selling!</span></p>