46 The Psychology of Viral Content

<p></p><p>What makes a tweet thread either go viral or go to zero? Christian talks about his recent tweet thread that didn't get any likes, and Chris talks about some of the ways he's used tweet threads in the past. Also: is twitter really the best medium for what we want to share anyway? <br></p> <br> 00:00 Intro <br> 00:27 Diminishing returns and catching little bugs <br> 05:43 The Go programming language <br> 10:09 Deleting youtube and twitter experiment <br> 22:26 The feeling of flow <br> 26:37 Why tweet threads do well or poorly <br> 39:04 Why do people click retweet? <br> 40:49 The importance of consistency on twitter <br> 45:46 Digital gardening <br> <br> Timestamps created with https://clips.marketing by @cgenco