#451: Investigating Airline Loyalty Programs (Short Summary Show)

<p>Today, “Let’s Talk Loyalty” meets airline industry thought-leader <a href="https://www.linkedin.com/in/markrosssmith/" target="_blank" rel="noopener noreferer">Mark Ross-Smith,</a> CEO at <a href="https://www.loyaltystatus.com" target="_blank" rel="noopener noreferer">Loyalty Status Co</a>.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.</p> <p>Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.</p> <p><br></p> <p>Hosted by<a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/">⁠ Tom Peace </a></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/clionamooney/">⁠</a><a href="https://www.linkedin.com/in/markrosssmith/" target="_blank" rel="noopener noreferer">Mark Ross Smith </a></p> <p>2)<a href="https://www.loyaltystatus.com" target="_blank" rel="noopener noreferer"> ⁠⁠⁠Loyalty Status Co⁠⁠</a></p> <p>3) <a href="http://letstalkloyalty.com/252/">⁠</a><a href="http://letstalkloyalty.com/257/" target="_blank" rel="noopener noreferer">#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits</a></p>