45 - How to Build and Grow Strategic Partnerships w/ Jon Mahan

<p><span style="font-weight: 400;">Thanks for tuning into the Instant Impact podcast with your host, Elyse Archer. Today’s episode features the first repeat guest on the show, Jon Mahan. Jon is a video success coach with BombBomb, a program that allows you to communicate with videos through direct emails quickly and with ease. He was featured in episode 17, where he talked about some key factors that can level-up our video content. </span></p> <p><span style="font-weight: 400;">Today, Elyse is sitting down with Jon to talk about building strategic partnerships. It’s easy to know how important establishing partnerships is, but it’s another thing entirely to know how to do it well. Cultivating relationships with people can help you scale your business and make quantum leaps in revenue. Jon splits his partnering strategy into three categories: acquiring referral partners, maintaining strong ties with those partners, and growing the relationship you’ve built. </span></p> <p> </p> <p><span style="font-weight: 400;">This episode is worth taking notes on, here’s a sneak peek of the things Jon breaks down:</span></p> <p> </p> <p><span style="font-weight: 400;">Acquiring Referral Partners:</span></p> <p> </p> <p><span style="font-weight: 400;">— Look for the white-space! Does this potential client have a “guy” for what you provide?</span></p> <p><span style="font-weight: 400;">— Make a list of 20 or so people who would make great partners.</span></p> <p><span style="font-weight: 400;">— Get on your prospect’s radar!</span></p> <p> </p> <p><span style="font-weight: 400;">Maintaining Strong Ties:</span></p> <p> </p> <p><span style="font-weight: 400;">— Keep them in the loop!</span></p> <p><span style="font-weight: 400;">— Unexpected gifts go a long way.</span></p> <p><span style="font-weight: 400;">— Introduce them to new people who could be of value to them!</span></p> <p> </p> <p><span style="font-weight: 400;">Growing Relationships:</span></p> <p> </p> <p><span style="font-weight: 400;">— Be reliable! </span></p> <p><spa