45: Going to Franchising School, with Tutor Doctor Franchisee Shawn Goldsmith

<div> <p>I’m excited to welcome Shawn Goldsmith to this week’s episode of Franchise Secrets to take a deep dive into his career teaching franchising at Cornell and running his own franchises as well. I love speaking to Shawn because his perspective is so much wider than most due to the incredible breadth of his experience. Not only is he in franchising, he’s also heavily involved in the supply side and he comes from an academic background as well. </p> </div> <div> <p> </p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Shawn earned his MBA in investment banking, but after graduating he took a route that was foreign to most of his classmates by jumping into franchising rather than go the more typical route of banking, consulting, tech, etc. He has made his mark on this industry by revolutionizing the way franchising is taught with a hands on, experience based approach, and by upgrading technical solutions that can make franchises more efficient. He always had a love for the franchise business model, and he found that he could deliver more value in this arena as someone who thinks differently than he could by joining his peers in an echo chamber where everyone was very similar.</span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> </span></p> </div> <div> <p> </p> </div> <div> <p>Join us and you may find insights in areas you hadn’t even thought of before! </p> </div> <div> <p> </p> </div> <div> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> 00:00-05:22 - Shawn’s background, education and mentors</span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> </span></p> </div> <div> <p><span style=