443. We've Rebranded! And Here are the Secrets Why!

<p><strong>In This Episode You Will Learn About:</strong></p> <ul> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Why we’ve rebranded</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Why you need to niche down when first starting your business</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">When it’s time to rebrand</span></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">The shift that’s happening in our economy</span></li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 300;" aria-level="1"><a href= "http://chrisharder.me/"><span style= "font-weight: 300;">chrisharder.me</span></a></li> </ul> <p> </p> <p><strong>Show Notes:</strong></p> <p><span style="font-weight: 300;">Welcome to The Chris Harder Show! New name, same great mission as ever. I aim to give you every single tool, trick, and skillset you need to grow your business, your money mindset, and your wealth. Most importantly, I want you to become wildly unapologetic about your pursuit of success — because when good people make good money, they do great things.</span></p> <p><span style="font-weight: 300;">So while our mission is the same, I’m adding to the toolbox even further… in order to get you to where you’re going faster.</span></p> <p> </p> <p><strong>Why We’re Rebranding</strong></p> <p><span style="font-weight: 300;">Times change, and you and your brand need to be able to keep up with that change to give people the value that they need. When I started For The Love Of Money, I wanted to focus solely on financial empowerment — a topic I still deeply care about today — but I knew that this was only going to expand over time.</span></p> <p><span style="font-weight: 300;">At the beginning of building an audience for your brand, your goal is to make your niche as specific and succinct as possible, so people clearly know what you’re about and who you are for. But once you’ve gai