#443: Chartable & Spotify Taking Digital Audio to the Next Level with Dave Zohrob

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Welcome to Episode #443 with Dave Zohrob, Co-Founder of Chartable, the leading podcast analytics and attribution service.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-693adb1d-01d2-4e3c-b0d3-b97559cbeb9a"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">During this episode, we talk about all about podcasting and discuss why you need to have a podcast for your brand.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">Here are some highlights:</div> <ul> <li>Good work takes time and through time, you get better at it.</li> <li>If you're looking to build a business, the most important thing is solving important problems for customers. If it doesn't solve their problems, then it doesn't matter.</li> <li>For a startup, everything takes longer to grow. Don't be impatient. There is so much to learn and so much to improve overtime. Start and continue working on.</li> <li>Podcast is a way of going deep with someone. It's another way to connect with an audience in times where you might not be able to reach them otherwise.</li> <li>Just like with every other type of media, podcasts are no different. We have to work to make sure that people are aware of what we're doing and that's the exciting creative journey to it.</li> <li>It's not about how many impressions you're getting, it's about engagement. It's about who you're reachi