44: Sales Enablement Lessons Learned: Agility and Outcomes: w/ Paul Liberatore (Tricentis)

<p>Paul Liberatore is the Director of Sales Enablement for Tricentis, and a practitioner and consultant in the space for 30+ years. He knows a thing or two, often taped as <u>the</u> go-to guy to create sales enablement programs from scratch.</p> <p>I was so pleased when he agreed to join me for an interview. We talk about his state of sales enablement, lessons learned from his best successes and challenging failures, and the best way to navigate your sales enablement practice through tough times.</p> <p><a href="https://www.linkedin.com/in/cpaulliberatore/" target="_blank"><br> https://www.linkedin.com/in/cpaulliberatore/</a></p> <p>#Tricentis #research #salesenablement #evolveselling &nbsp;#valueselling #contentmanagement #contentmarketing #productmarketing #hypecycle #salesoptimization #salesperformance #salesautomation #salestechnology #salestech #salestools #sellingtools #ses #ROI #frugalnomics</p>