44. How Performance Marketing Can Solve Your Growth Bottleneck

<p>On this episode, I have a conversation with <a href= "linkedin.com/in/jackchenswidia">Jack Chen</a>, the CEO and Co-Founder of <a href="https://www.swidia.com/">SWIDIA</a> (a performance marketing partner for high-growth companies and venture-funded startup). Jack worked for 10+ years in the content and influencer space before co-founding SWIDIA.</p> <p>Jack and team are changing the way brands are thinking about growth marketing.</p> <p>They take a four-pronged approach to growth: Strategy, Media Planning, Conversion Centric Creative and Analytics. The results have been incredibly impressive. They are working with brands such as Cameo, Dude Wipes, Radish and many others.</p> <p><strong>Key 1st Time Founder Lessons:</strong><br /> - The keys to really scale a company, you need to make sure that everything you're doing is trackable, measurable and scalable.<br /> - How complimentary skills between the co-founders (Creative & Analytics) was the right combination for SWIDIA.<br /> - Don’t copy someone else’s story, create your own.<br /> - The difference between performance marketing and traditional agency marketing and how to incorporate into your growing business.<br /> - How 1st Time Founders should be thinking about performance marketing in their growth plans.<br /> - How to successfully work with operating partners to assist with growth and the key questions to ask.</p>