44. Dancers: Confidently Amplify Your Personal Brand with Sonja McCord

<p><span style="font-weight: 400;">Do you think that being a professional dancer is out of your reach? I definitely thought so as a young dancer, but my guest today taught me a lot about chasing your dreams through being yourself. Joining me today is Sonja McCord, a professional dancer, a marketing expert, and CEO of her own incredible company. Sonja is a classically trained dancer who has performed with  Pittsburgh Ballet Theatre, Nashville Ballet, Alvin Ailey American Dance Theater, and Dance Theatre of Harlem. She is also a pointe shoe specialist for Capezio and has used her marketing expertise to travel internationally to educate, lead, and advise professional dancers, artistic directors, and dance businesses on branding, visibility, marketing, and artist development. Sonja and I talked about having an identity crisis after a professional career ends, building your brand online, being your authentic self and setting clear goals, shaking up the dance industry, and even a little about Beyonce and Lady Gaga. </span></p> <p><span style="font-weight: 400;">_____________</span></p> <p><strong>Mentioned in today’s show:</strong></p> <p><span style="font-weight: 400;">Sonja McCord:</span></p> <p><span style= "font-weight: 400;">dance@thesonjamccordx.com</span><span style= "font-weight: 400;"> </span></p> <p><a href="http://www.thesonjamccordx.com/"><span style= "font-weight: 400;">www.thesonjamccordx.com</span></a></p> <p><a href="https://instagram.com/STARRINGSONJA"><span style= "font-weight: 400;">@STARRINGSONJA</span></a></p> <p><a href="https://instagram.com/THESONJAMCCORDX"><span style= "font-weight: 400;">@THESONJAMCCORDX</span></a></p> <p><span style="font-weight: 400;">Mental Skills Workshops with Chelsea</span></p> <p><a href="https://chelseapierotti.com/services"><span style= "font-weight: 400;">https://chelseapierotti.com/services</span></a></p> <p><span style="font-weight: 400;">__________</span></p> <p><span style="font-weight: 400;">Did you enjoy today’s episode? Please leave a rating and review on Appl