#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by <a href="https://www.linkedin.com/in/antonioricciardi/" target="_blank" rel="noopener noreferer">Antonio Ricciardi</a>, SVP Consumer Intelligence &amp; Engagement at Etisalat by <a href="https://www.eand.com/en/index.html" target="_blank" rel="noopener noreferer">e&amp;</a>, who’s responsible for leading their <a href="https://www.etisalat.ae/en/c/mobile/smiles.html" target="_blank" rel="noopener noreferer">Smiles Program</a>.</p> <p><br></p> <p>Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.</p> <p><br></p> <p>e&amp; have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/antonioricciardi/" target="_blank" rel="noopener noreferer">Antonio Ricciardi</a></p> <p>2) <a href="https://www.eand.com/en/index.html">e&amp;⁠</a></p> <p>3) <a href="https://www.etisalat.ae/en/c/mobile/smiles.html">Smiles Program⁠</a></p> <p>4)<a href="http://letstalkloyalty.com/249/" target="_blank" rel="noopener noreferer"> #249: UAE Telecoms Giant &quot;Etisalat&quot; Leverages Customer Loyalty for Growth</a></p> <p><br></p>