#432: Skyjoy from Vietnam - A Fascinating Coalition featuring Vietjet and HD Bank from Sovico Group Vietnam

<p>Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! </p> <p><a href="https://skyjoy.vietjetair.com/en/" target="_blank" rel="noopener noreferer">SkyJoy</a> is the program name for a coalition program created in late 2022 by <a href="https://www.sovicogroup.com/" target="_blank" rel="noopener noreferer">Sovico Group</a> based in Vietnam, leveraging some of their key businesses including <a href="https://www.vietjetair.com/en" target="_blank" rel="noopener noreferer">VietJet</a>, their low-cost airline, and HD Bank.</p> <p><a href="https://www.linkedin.com/in/paulat/" target="_blank" rel="noopener noreferer">Paula Thomas</a> is joined for this conversation by <a href="https://www.linkedin.com/in/sereen-teoh-12b60325/" target="_blank" rel="noopener noreferer">Sereen Teoh</a>, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. </p> <p>Sereen is also a speaker at the <a href="https://www.loyalty-and-awards.com/en/pages/speakers-22.html" target="_blank" rel="noopener noreferer">Loyalty and Awards conference</a> taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event! </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/sereen-teoh-12b60325/" target="_blank" rel="noopener noreferer">Sereen Teoh</a></p> <p>2) <a href="https://skyjoy.vietjetair.com/en/" target="_blank" rel="noopener noreferer">SkyJoy</a></p> <p>3) <a href="https://www.sovicogroup.com/">Sovico Group⁠</a></p> <p>4) <a href="https://www.loyalty-and-awards.com/en/" target="_blank" rel="noopener noreferer">Loyalty and Awards conference</a></p> <p>5) <a href="https://www.vietjetair.com/en" target="_blank" rel="noopener noreferer">VietJet</a></p>