43. Making good returns while doing social good with Emma Steele of Ascension

Social impact investing is an area that sounds good in principle but is often not well understood by those not involved in it. We asked Emma Steele, who runs the social benefit funds at Ascension, to come on and discuss investing in this topical area. We get her to define a social benefit that is investible and she brings some examples. We talk about the twin objectives of profit and social benefit, how they conflict (spoiler: they don't necessarily) and how to ensure companies don't pivot away from providing a social benefit. We also talk about measurement She discusses the wider environment, how companies view impact investing and for-profit companies as instruments of societal change. We also talk about the investor perspective and how this area may develop going forward. Ascension website: https://www.ascension.vc/ (https://www.ascension.vc/) Emma Steele on LinkedIn: https://www.linkedin.com/in/emma-steele-b7a98832/ (https://www.linkedin.com/in/emma-steele-b7a98832/) Suggested book: https://www.amazon.co.uk/Lean-Impact-Innovate-Radically-Greater-ebook/dp/B07K2M9XRV/ref=sr_1_1?crid=3BK5GDEQUFHDH&keywords=lean+impact&qid=1642785855&s=books&sprefix=lean+impac%2Cstripbooks%2C93&sr=1-1 (Lean Impact) by Ann Mei Chang and Eric Ries Bio Emma Steele - Investment Director, Ascension Emma heads up Ascension’s impact funds, immersed in sector verticals and business models with potential for both commercial and impact returns at scale. She manages fundraising, deployment and portfolio management for the Fair By Design and Good Food Funds across Fintech/Insurtech (improving financial inclusion), Energy (reducing costs), Transport and Food (helping healthy and affordable food environments to scale). Prior to joining Ascension in January 2018, Emma spent some time in the charity sector at Eastside Primetimers, progressing the sustainability of charity revenue models and encouraging social investment in the sector (such as FSE’s debt deal into the Giving Machine). Prior to that, she spent five an