#428: How to Use Storytelling to Assemble Your Transformative Brand

<p class="p1">Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at</p> <p class="p2"><span class="s1">Ipsos and author of</span> Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand.</p> <p class="p4">Grab your copy of <a href= "https://www.amazon.com/dp/B09B1WP2JX"><span class="s2"><em>The Narrative Gym for Business</em></span></a><em>, </em>a short guide on crafting ABTs for all of your communications. </p> <p class="p4">Read <a href= "https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digital-text&sprefix=brand+bewitchery,digital-text,137&sr=1-1"><span class="s2"><em>Brand Bewitchery</em></span></a><em>: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. </em></p> <p class="p4">#StoryOn!</p> <p class="p4">≈Park</p>