#428: Building a customer-centric organisation through multi-faceted digital transformation

<p>As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.</p> <p>This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.z</p> <p>We talked to<a href="https://www.linkedin.com/in/meredith-leigh-allan-40566371/"> ⁠Meredith Allan⁠</a>, who is Head of Rewards and Personalisation of <a href="https://www.shopritex.co.za/">⁠Shoprite X⁠</a>, a division of<a href="https://www.shopriteholdings.co.za/group/shopritex.html"> ⁠The Shoprite Group⁠</a>. Its loyalty programme is<a href="https://www.checkers.co.za/xtra-savings"> ⁠Xtra Savings⁠</a> and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/meredith-leigh-allan-40566371/" target="_blank" rel="noopener noreferer">Meredith Allan</a></p> <p>2) <a href="https://www.shopritex.co.za/" target="_blank" rel="noopener noreferer">Shoprite X</a></p> <p>3) <a href="https://www.shopriteholdings.co.za/group/shopritex.html" target="_blank" rel="noopener noreferer">The Shoprite Group</a></p> <p>4) <a href="https://www.checkers.co.za/xtra-savings">⁠Xtra Savings⁠⁠</a></p>