#427: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards (Short Summary Show)

<p>In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by<a href="https://www.linkedin.com/in/marksage/" target="_blank" rel="noopener noreferer"> Mark Sage,</a> Former Chief Operating Officer at <a href="https://www.yuurewards.com" target="_blank" rel="noopener noreferer">Yuu Rewards</a> in Hong Kong</p> <p> </p> <p>Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.  Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers.</p> <p> </p> <p>Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users.  Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.</p> <p><br></p> <p><strong>Show Notes :-</strong></p> <p>1) <a href="https://www.linkedin.com/in/marksage/" target="_blank" rel="noopener noreferer">Mark Sage</a></p> <p>2) <a href="https://www.yuurewards.com" target="_blank" rel="noopener noreferer">YuuRewards</a></p> <p>3) <a href="https://www.dfiretailgroup.com" target="_blank" rel="noopener noreferer">DFI Retail </a></p> <p>3)<a href="https://letstalkloyalty.com/239/" target="_blank" rel="noopener noreferer">#239: Hong Kong&#39;s Leading Loyalty &amp; Lifestyle Platform - Yuu Rewards</a></p>