422: Why Do Architects Give Away Free Work? with Bryon McCartney

<p>Why is it so common to give away free work in the architecture industry?</p> <p>Doctors don't work for free. Attorneys don’t work for free.</p> <p>Yet it has become so common in the architecture industry to give away work for free, that many clients now expect it.</p> <p>Today I speak with Bryon McCartney. As a graphic designer by training, Bryon runs a branding and communications agency for architectural practices.</p> <p>In this episode you’ll discover the 3 “Rs” of getting better Recognition, increasing your practice’s Reputation, and building significant Relationships.</p> <p>We also discuss the root causes of why we feel pressured to give away free work, and strategies to overcome this trend.</p> <p>► Feedback? Email us at <a href= "mailto:podcast@businessofarchitecture.com">podcast@businessofarchitecture.com</a></p> <p>► Access your free training at <a href= "http://SmartPracticeMethod.com/">http://SmartPracticeMethod.com/</a></p> <p>► If you want to speak directly to our advisors, book a call at <a href= "https://www.businessofarchitecture.com/call">https://www.businessofarchitecture.com/call</a></p> <p>► Subscribe to my YouTube Channel for updates: <a href= "https://www.youtube.com/c/BusinessofArchitecture">https://www.youtube.com/c/BusinessofArchitecture</a></p> <p>*******</p> <p>For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:</p> <p>Facebook: <a href= "https://www.facebook.com/groups/businessofarchitecture">https://www.facebook.com/groups/businessofarchitecture</a></p> <p>Instagram: https://www.instagram.com/enoch.sears/ Website: <a href= "https://www.businessofarchitecture.com/">https://www.businessofarchitecture.com/</a></p> <p>Twitter: <a href= "https://twitter.com/BusinessofArch">https://twitter.com/BusinessofArch</a></p> <p>Podcast: <a href= "http://www.businessofarchitecture.com/podcast">http://www.businessofarchitecture.com/podcast</a></p> <p>iTunes: <a href= "https://podcasts.apple.com/us/podcast/business-architecture-podcast