#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone

<p>This episode focuses on multi-award winning UK loyalty programme, <a href="https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone_veryme_rewards" target="_blank" rel="noopener noreferer">VeryMe Rewards</a> from <a href="https://www.vodafone.com/" target="_blank" rel="noopener noreferer">Vodafone</a>, featuring expert insights from <a href="https://www.linkedin.com/in/peter-o-donnell-08399a51/" target="_blank" rel="noopener noreferer">Pete O’Donnell</a>.</p> <p>Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry.</p> <p>Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by <a href="https://www.mando-connect.co.uk/" target="_blank">Mando-Connect</a> in partnership with <a href="https://urldefense.com/v3/__https:/business.yougov.com/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBjWgkvK2g$" target="_blank">YouGov</a>, which explores loyalty membership, appeal and impact across 24 European Markets.</p> <p>Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next!</p> <p> </p> <p>Hosted by <a href="https://urldefense.com/v3/__https:/www.linkedin.com/in/charlie-hills1/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBh2kGcdbQ$" target="_blank">Charlie Hills. </a></p> <p> </p> <p><strong>Show Notes :</strong></p> <p>1)  <a href="https://www.linkedin.com/in/peter-o-donnell-08399a51/" target="_blank" rel="noopener noreferer">Peter O Donnell</a></p> <p>2) <a href="https://www.vodafone.com/" target="_blank" rel="noopener noreferer">Vodafone</a></p> <p>3) <a href="https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone_veryme_rewards" target="_blank" rel="noopener noreferer">VeryMe Rewards</a></p> <p>4)<a href="https://www.mando-