42: Selling Digital Products with Lisa Glanz

<p class="p1">This week Laura and Nikki chat with one of Laura’s favorite artists, Lisa Glanz. Lisa is a full-time illustrator with a passion for helping others achieve their creative goals. She loves producing professional resources for creatives, her textures and Procreate brushes are by far some of Laura’s absolute faves.</p> <p class="p1">Mostly self-taught, Lisa has created a thriving art business and is a rock star on sites like Design Cuts and Creative Market. She thrives on sharing knowledge she’s gained, both as a business owner and an artist, with others through online courses and tutorials. And we’re super excited to share her story with you!</p> <p><strong>TOPICS DISCUSSED:</strong></p> <ul> <li class="li1">Lisa's journey from graphic designer to illustrator and teacher</li> <li class="li1">Facing the fear and taking the leap from working for an agency to full-time freelancer</li> <li class="li1">How she started making and selling her own digital art and assets</li> <li class="li1">Developing her style and skills and the moment when everything clicked</li> <li class="li1">Discovering the true driving force behind what she does</li> <li class="li1">Expanding from large online marketplaces to selling through her own website</li> <li class="li1">Filming tutorials and classes and getting past the fear of being on camera</li> <li class="li1">Getting started with the Honest Designers Podcast</li> <li class="li1">Taking small steps outside your comfort zone</li> <li class="li1">Her newly released Easy-peasy Animal Drawing Kit</li> <li class="li1">Laura and Lisa geek out on drawing with Procreate</li> <li class="li1">Lisa shares a breakdown of her income and compares selling digital products to licensing your art</li> <li class="li1">Tips on how to get found on marketplaces</li> <li class="li1">What it's like to work with Design Cuts</li> <li class="li1">Dealing with having your work stolen</li> <li class="li1">Building community and the importance of knowing your end customer</li> <li class="li1">Lisa's advi