#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

<p>⁠Today’s episode features the exciting story of the &quot;<a href="https://www.vivaaerobus.com/en-us/membership/doter-points" target="_blank" rel="noopener noreferer">Doters</a>&quot; loyalty program launched by <a href="https://www.vivaaerobus.com/en-us/" target="_blank" rel="noopener noreferer">Viva Aerobus</a> in late 2022.</p> <p><br></p> <p><a href="https://www.linkedin.com/in/pablosordo/" target="_blank" rel="noopener noreferer">Pablo Sordo</a> joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico. </p> <p><br></p> <p>This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card.</p> <p><br></p> <p>Listen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the <a href="https://www.loyalty-and-awards.com/" target="_blank" rel="noopener noreferer">Loyalty and Awards</a> conference team for the introduction! </p> <p><br></p> <p>Pablo will be sharing further insights at the Loyalty &amp; Awards Conference this October in Rio de Janeiro.</p> <p><br></p> <p><strong>Show Notes</strong></p> <p>1) <a href="https://www.linkedin.com/in/pablosordo/" target="_blank" rel="noopener noreferer">Pablo Sordo, Chief Strategy Officer for Viva Aerobus</a></p> <p>2) <a href="https://www.vivaaerobus.com/en-us/membership/doter-points">&quot;⁠Doters⁠&quot; loyalty program</a></p> <p>3) <a href="https://www.vivaaerobus.com/en-us/">Viva Aerobus⁠</a></p> <p>4) <a href="https://www.loyalty-and-awards.com/">Loyalty and Awards⁠ conference</a></p>