416: Modern B2B demand gen - a chat with Jon Miller

<p>Jon is the CMO at <a href="https://www.demandbase.com/">Demandbase</a> &nbsp;and joins me on this livestream &nbsp;to discuss the topic. Join us.</p> <p>We cover:</p> <ul> <li>The role of tech in account-based marketing</li> <li>What does a successful ABM campaign look like?</li> <li>How to plan the content for ABM campaigns?</li> <li>How to measure the success of your campaigns</li> <li>Top tip for winning with ABM?</li> </ul> --- Send in a voice message: https://anchor.fm/ctrappe/message