#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller

<p>What’s the most powerful tool in the world for captivating the human brain?</p> <p>It’s storytelling.</p> <p>As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.</p> <p>So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for <em>Grey’s Anatomy</em> and <em>Sex and the City</em> and is currently the showrunner for Shonda Rhimes’ show <em>The Catch</em>.</p> <p>In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!)</p> <p><strong>PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb.</strong> Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!</p> <p>Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.</p>