#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show)

<p>Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by <a href="https://www.linkedin.com/in/hollie-mclellan/" target="_blank" rel="noopener noreferer">Hollie McLellan</a>, formerly Head of Customer Marketing and Loyalty for <a href="https://www.boots.jobs/our-stories/" target="_blank" rel="noopener noreferer">Boots UK</a> and now Director of Customer Marketing, to discuss the company’s latest innovations and initiatives. </p> <p>When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the <a href="https://www.boots.com/advantage-card" target="_blank" rel="noopener noreferer">Boots Advantage Program.</a></p> <p>This show was a masterclass in loyalty marketing, showcasing <a href="https://www.boots.com/beauty" target="_blank" rel="noopener noreferer">Boots “Beauty Club”</a> which features content marketing as a new loyalty driver, as well as their new &quot;Price Advantage&quot; proposition, and their exciting tests with gamification and subscription strategies.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.boots.com/advantage-card" target="_blank">Boots Advantage Program </a></p> <p>2) <a href="https://www.linkedin.com/in/hollie-mclellan/" target="_blank">Hollie McLellan</a></p> <p>3) <a href="https://www.boots.com/beauty" target="_blank" rel="noopener noreferer">My Beauty</a></p> <p>4) <a href="https://www.boots.com/" target="_blank" rel="noopener noreferer">Boots UK</a></p> <p>5) <a href="http://letstalkloyalty.com/230/" target="_blank" rel="noopener noreferer">#230: The Boots Iconic &quot;Advantage&quot; Programme in the UK Celebrates Its 25th Birthday⁠</a></p>