401: Marketing Strategies to Help Launch Your Book - Interview with Jeff Walker

<p><span style="font-weight: 400;">Today, I have the pleasure of interviewing Jeff Walker:</span></p> <p><span style="font-weight: 400;">Jeff is one of the world's most successful online entrepreneurs the creator of Product Launch Formula and the #1 NY Times bestselling author of the book</span> <em><span style="font-weight: 400;">Launch</span></em><span style= "font-weight: 400;">. He has spent the last 15 years helping people launch their online courses, memberships, coaching and books. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and in dozens of countries around the world. Jeff lives in Durango, Colorado and he loves to get outside for all kinds of adventures.</span></p> <p><span style="font-weight: 400;">On a more personal note, Jeff is someone I am honored to call a teacher and mentor. I’ve been following his work pretty much for as long as DIY MFA has existed and got the first edition of his book</span> <em><span style= "font-weight: 400;">Launch</span></em> <span style= "font-weight: 400;">when it came out in 2014. I read it cover to cover and still have that paperback edition with all my highlights and mark-ups, which I keep next to my desk.</span></p> <p><span style="font-weight: 400;">In 2017, I was finally ready to make the investment and do the Product Launch Formula (PLF) Coaching Program. My team and I relentlessly applied the techniques to our flagship DIY MFA 101 course (with epic results!) and since then, we have applied PLF techniques—with our own special word nerd flair—to launch all our DIY MFA programs.</span></p> <p><span style="font-weight: 400;">Today, we’ll be talking about launching as it pertains to launching a book.</span></p> <p> </p> <h3><span style="font-weight: 400;">In this episode Jeff Walker and I discuss:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why his first launch was the most important and the role his email list played.</span></li> <li style="font-weight: 400;"