#400: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022 (Short Summary Show)

<p>In this weeks episode of Let’s Talk “a little” Loyalty Tom’s reviews Paula’s original podcast with <a href="https://www.linkedin.com/in/adamposner/" target="_blank" rel="noopener noreferer">Adam Posner</a>, who talks about his hugely popular “<a href="https://thepointofloyalty.com.au/soon-to-be-released-the-10th-australian-edition-of-for-love-or-money-2022-australia-%EF%BF%BC/" target="_blank" rel="noopener noreferer">For Love or Money™ Australia</a>” research report and insights from 2022</p> <p>Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the “3 Bs” of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.</p> <p>Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.</p> <p>Tom’s provides a great review of Adam’s superb insight, highlighting the key messages from this great original podcast.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/adamposner/" target="_blank" rel="noopener noreferer">Adam Posner, CEO and Founder, The Point of Loyalty</a></p> <p>2) <a href="https://thepointofloyalty.com.au/soon-to-be-released-the-10th-australian-edition-of-for-love-or-money-2022-australia-%ef%bf%bc/" target="_blank" rel="noopener noreferer">For Love or Money™ 2022 Australia </a></p> <p>3) <strong> </strong><a href="https://thepointofloyalty.com.au/" target="_blank" rel="noopener noreferer">The Point of Loyalty </a></p> <p>4) <a href="http://letstalkloyalty.com/219/" target="_blank" rel="noopener noreferer">#219: &quot;For Love or Money&quot; - Australian Consumer&#39;s Loyalty Perspectives For 2022</a></p> <p><br></p>