40: Sales Enablement: From Practitioner to Strategic Leader w/ Dr. Brian Lambert (Growth Matters)

<p>Why is it so important to move from sales enablement practitioner to strategic leader? In this interview with Dr. Brian Lambert, author, co-founder of the Sales Enablement Society, and Inside Sales Enablement podcaster, we explore how important sales enablement is to growth success, why the practice hasn't advanced as quickly as anticipated, and what can be done to drive better success.</p> <p><a href="https://www.linkedin.com/in/brianlambert/" target="_blank">https://www.linkedin.com/in/brianlambert/</a></p> <p>#salesmanagement #salesleadership #salesreadiness #salesperformance #salesenablement #salesenablementsociety #SES #evolvedselling #valueselling #deathoftheB2Bsalesrep #Forrester #CSOinsights #InsideSalesEnablement #GrowthMatters</p>