4 Things to Know About Generating Social Media Leads w/ Kevin Barry

<p><span style="font-weight: 400;">More than half of us use Facebook or Instagram</span> <em><span style= "font-weight: 400;">every single day.</span></em> <span style= "font-weight: 400;">This means you can use social media to reach half of your market every single day.</span></p> <p> </p> <p><span style="font-weight: 400;">Sounds like a no-brainer, right? No one ever says they couldn’t use more leads. </span></p> <p> </p> <p><span style="font-weight: 400;">But before you dive into generating leads on social media, there are a few things you need to know.</span></p> <p> </p> <p><span style="font-weight: 400;">That’s why I invited</span> <a href= "https://www.linkedin.com/in/kevin-lord-barry-91a85b18/"><span style="font-weight: 400;"> Kevin Barry</span></a><span style="font-weight: 400;">, co-founder of</span> <a href="https://www.rightpercent.com/"><span style= "font-weight: 400;">Right Percent</span></a> <span style= "font-weight: 400;">onto today’s show. </span></p> <p> </p> <p><span style="font-weight: 400;">He shared some valuable lessons he’s learned through his experience with social media lead generation, including:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why social media lead generation works best when targeting large markets</span></p> <p> </p> <p><span style="font-weight: 400;">- Why leads from social have less intent than organic leads</span></p> <p> </p> <p><span style="font-weight: 400;">- Why social should have its own dedicated sales team (who respond quickly)</span></p> <p> </p> <p><span style="font-weight: 400;">- Why your sales team needs to know the ads</span></p> <p> </p> <p><em><span style="font-weight: 400;">For the entire interview, you can listen to</span></em> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <em><span style="font-weight: 400;">The B2B Revenue Executive Experience</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p><em><span style="font-weight: 400;">If you don’t use Apple