4 Questions to Design High-Converting Landing Pages

<p><span style="font-weight: 400;">You might&nbsp; find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.&nbsp;</span></p> <p><span style="font-weight: 400;">My guest today is Pedro Cort&eacute;s, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro&rsquo;s framework to discover his clients&rsquo; most valuable selling points, and how he translates it to a well-crafted landing page.</span></p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Pedro positions his consulting business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How if a SaaS company is solving &ldquo;big problems&rdquo;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why companies struggle to explain what their product actually does</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Questions Pedro asks his clients to build a position-accurate landing page</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to translates insights into a well-crafted landing page</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why testimonials are valuable and how you can make it more &ldquo;human&rdquo;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Pedro goes about finding the buyer&rsquo;s most important pain points</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 400;"><a href="https://pedro.design"><span style="font-weight: 400;">Pedro Cortes&rsquo; website</span></a></li> <li style="font-weight: 400;"><a href="https://trello.com/en"><span style="font-weight: 400;">Trello</span></a></li> <li style="font-weight: 400;"><a href="https://everyonehatesmarketers.com/product-positioning/"><span style="font-weight: 400;">5 Proven Method