#4 -Jim Simon on building one of the most on-trend, fun, innovative and meaningful CPG brand in the industry - JiMMYBAR!

<p>In this episode, I was joined by <strong>Jim Simon</strong>, Jim is the Founder and CEO of JiMMYBAR!, <a href="https://jimmybars.com/" target="_blank"><strong>JiMMYBAR</strong></a> is a female co-founded family company &amp; creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.</p> <h3>In this episode, Jim Shared his story of how he built one of the most innovative CPG brand in the industry, We also discussed about how one should approach #branding and #marketing in CPG Industry, Also here are some of the books recommended by Jim in this Episode &gt;&gt; Shoe Dog - Nike&nbsp;</h3> <p>You can connect with Jim on <a href="https://www.linkedin.com/in/jisimon">LinkedIN</a></p> <p>Thank you !</p> <p><strong>Sumit Patil</strong></p> <p><a href="https://in.linkedin.com/in/sumit-s-patil">LinkedIN</a></p>