4 Clear-Cut Ways to Achieve Insanely High Conversion Rates

Learn practical steps to execute insanely high conversion rates and make it easy to get a “yes” response to build your body contouring business.    The show notes go even deeper and are located here: Read Full Transcript When your lawyer talks, you listen.  When your pastor talks, you want to obey.  When a police officer stops you on the street to ask you a question, you want to cooperate.  You don’t give it a second thought. You want to comply. You’ve probably never questioned this behavioral wiring to conform to requests by these types of individuals.  It just seems normal, right? But why do you instinctively (without conscious thought) feel the need to comply?  The answer lies in another one of those six Principles of Persuasion, the Authority Principle. That’s our topic today.  We’re going to continue our discussion about Persuasion with an examination of the Authority Principle and how we can use it to achieve an insanely high conversion rate that will ultimately lead to a massive increase in your profits.   So, what is the Principle of Authority?  Simple put, the Authority Principle triggers our compliance.  It rests upon this premise. When we interact with others who are in a position of authority, we feel a duty or an obligation to comply with their requests.   So let’s apply this Principle into the body contouring world.   Your patients should see you as an expert in the field of body contouring.  Previously, we’ve discussed how you should convey your expertise and authority in your website, your advertising, your phone scripts, and all of your systems.   Putting the Authority Principle into play, your expertise allows you to persuade your patients to follow your lead and your advice.  The patient sees you as a credible, knowledgeable expert and they feel the need to follow what you say. So what are some ways to convey your authority?  Well, if you are physician, you’re already at an advantage.  You are a doctor. Your title, quite simply, conveys authority and respect