#398: Launching a Game Changing Drinks Company - with Claire Warner

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Welcome to Episode #398: with Claire Warner, co-Founder of Æcorn Aperitifs.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-693adb1d-01d2-4e3c-b0d3-b97559cbeb9a"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">During this episode, we talk about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson and here are some highlights.</div> <ul> <li>Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.</li> <li>Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.</li> <li>The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to have meaningful connections with your consumers.</li> </ul> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-2e45dbdd-c067-4c5e-860e-d4904b5e6a1b"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-4d535afb-0817-41fb-ad9c-1efd6b8c3dc4">Sponsored by <a class= "ql-link" href="https://www.moltenventures.com/" target="_blank" rel="noopener noreferrer">Molten</a><span data-void-detect="true">: The investment platform for the visionaries who invent the Future.</span></div> <div class="qlbt-cell-line" data-row="row-gsdkpy