398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak

<p><span style="font-weight: 400;">Ready to learn how email and SMS can grow your business? </span></p> <p> </p> <p><span style="font-weight: 400;">Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing. </span></p> <p> </p> <p><span style="font-weight: 400;">Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Dylan discuss: </span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How starting a podcast built momentum and credibility for Wavebreak</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why automation is making digital agencies irrelevant </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How you can double performance by having SMS and email work together</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Wavebreak helped Ballsy increase their open rates by 30-40%</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why segmentation doesn’t have to be super granular to be effective</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why referrals are still the best mechanism for agency growth</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more SMS and email advice...</span></li> </ul> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: 400;">Comment and let us know! And don't forget to leave us a 5-star