#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents

<p>Today&#39;s episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community – those who educate children!</p> <p><a href="https://www.lakeshorelearning.com/" target="_blank" rel="noopener noreferer">Lakeshore Learning Materials</a> is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom.</p> <p>Originally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and a thriving online business, catering to both teachers and parents. </p> <p>The business had been operating a program called the “Teacher’s Club” for over 20 years, but about 2 years ago, it realized it needed a complete overhaul! </p> <p><a href="https://www.linkedin.com/in/alex-tavera-ab41378/" target="_blank" rel="noopener noreferer">Alex Tavera</a> was brought on board to advise on a complete redesign and a new strategy for the business, and in late 2021, he led the launch of their new loyalty program. </p> <p>With a new name and a completely new strategy, combined with some great technology and a supportive leadership team, <a href="https://www.lakeshorelearning.com/rewards/" target="_blank" rel="noopener noreferer">Lakeshore Rewards</a> is now an incredibly exciting program that is going from strength to strength! </p> <p>Listen to enjoy this inspirational conversation with Alex Tavera, Director of CRM, Email and Loyalty with Lakeshore Learning Materials. </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.lakeshorelearning.com/" target="_blank" rel="noopener noreferer">Lakeshore Learning Materials</a></p> <p>2) <a href="https://www.linkedin.com/in/alex-tavera-ab41378/" target="_blank" rel="noopener noreferer">Alex Tavera</a></p> <p>3) <a href="https://www.lakeshorelearning.com/rewards/" target="_blank" rel="noopener noreferer">Lakeshore Rewards</a></p> <p>4) <a href="https://letstalkloyalty.com/84/" target="_blank" rel="noopener noreferer">#84: Virgin