395: Podcasting vs. YouTube for Building an Online Business

<p>Creating content online can be a super-effective way to build an audience and ultimately to make money.</p> <p>If you’re just starting out or trying to grow your business, you might be wondering what type of content makes the most sense to create.</p> <p>In this episode, we’re going to compare and contrast two of the most popular content channels going today: podcasting and YouTube.</p> <p>This is actually the first of several friendly debate-style episodes this month I’m calling the Side Hustle Showdown series.</p> <p>For each debate, I tried to source guests in a similar niche so they could best speak each other’s language.</p> <p>To fire shots over the pros and cons of starting an <a href= "https://www.sidehustlenation.com/online-business/">online business</a> with podcasts or YouTube, I enlisted the help of:</p> <ul> <li>Podcaster Jonathan Mendonsa, co-host of <a href= "https://www.choosefi.com/" target="_blank" rel= "noopener noreferrer">ChooseFI</a>, a personal finance show. We last heard from Jonathan in <a href= "https://www.sidehustlenation.com/audience-building-case-study/" target="_blank" rel="noopener noreferrer">episode 287</a>, where he talked about how his show took off and how he was able to quit his job just 10 months in.</li> <li>YouTuber Marko Zlatic, who started his personal finance channel <a href="https://www.youtube.com/channel/UCL_v4tC26PvOFytV1_eEVSg" target="_blank" rel="noopener noreferrer">Whiteboard Finance</a> as a side hustle also in 2017. Since then he's amassed 370k subscribers and quit his job to produce videos full-time.</li> </ul> <p>Tune in to hear both Marko and Jonathan go back and forward discussing which of the platforms are best for:</p> <ul> <li>Marketing and discoverability</li> <li>Content production</li> <li>Monetization</li> <li>Start-up costs</li> <li>And more</li> </ul> <p>This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.</p> <p><a href= "https://www.sidehustlenation.com/podcasting-vs-youtube/">Full show