#395: How to Use Storytelling to Hack Human Behavior

<p>Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of <em>Using Behavioral Science in Marketing</em> shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns.</p> <p>Improve your storytelling immediately with my <a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em>The ABTs of Agile Communications</em></a><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em>™</em></a> quick online course to learn the agile narrative framework that all influential business communication is built. </p> <p>Grab your copy of <a href= "https://www.amazon.com/dp/B09B1WP2JX"><em>The Narrative Gym for Business</em></a><em>, </em>a short guide on crafting ABTs for all of your communications. </p> <p>Read <a href= "https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digital-text&sprefix=brand+bewitchery%2Cdigital-text%2C137&sr=1-1"><em>Brand Bewitchery</em></a><em>: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. </em></p> <p>#StoryOn!</p> <p>≈Park</p>