#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show)

<p>Listen in to hear <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom</a>’s short summary show from the original podcast hosted by Paula Thomas featuring  a conversation with <a href="https://www.linkedin.com/in/henchristian/" target="_blank" rel="noopener noreferer">Henry Christian.</a> LinkedIn loyalty guru and independent loyalty consultant.</p> <p>Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia.  Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.</p> <p>Henry shared strategies for membership retention and acquisition talks about a very important principle that loyalty is not a program, it is an outcome to expect from your customers.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/henchristian/" target="_blank" rel="noopener noreferer"> Henry Christian</a></p> <p>2) <a href="https://podcasts.google.com/">LinkedIn Loyalty Post – Speak Like a CEO</a></p> <p>3) <a href="http://letstalkloyalty.com/215/" target="_blank" rel="noopener noreferer">#215: Loyalty Insights from Asia - Speak Like a CEO</a></p>