#390: How to Generate Strategically Creative Brand Stories

<p>Robin Landa, a distinguished professor at Kean University and author of <em>The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design</em>, shares her three-step process to coming up with better ideas more often.</p> <p><span style="font-size: 12.0pt; font-family: Cambria;">Improve your storytelling immediately with my </span><a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em><span style="font-size: 12.0pt; font-family: Cambria; text-decoration: none; text-underline: none;">The ABTs of Agile Communications™</span></em></a><span style= "font-size: 12.0pt; font-family: Cambria;"> quick online course to learn the agile narrative framework that all influential business communication is built. </span></p> <p><span style="font-size: 12.0pt; font-family: Cambria;">Grab your copy of </span><a href= "https://www.amazon.com/dp/B09B1WP2JX"><em><span style= "font-size: 12.0pt; font-family: Cambria;">The Narrative Gym for Business</span></em></a><em><span style= "font-size: 12.0pt; font-family: Cambria;">, </span></em><span style="font-size: 12.0pt; font-family: Cambria;">a short guide on crafting ABTs for all of your communications. </span></p> <p><span style= "font-size: 12.0pt; font-family: Cambria;">Read </span><a href="https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digital-text&sprefix=brand+bewitchery%2Cdigital-text%2C137&sr=1-1"><em><span style="font-size: 12.0pt; font-family: Cambria;">Brand Bewitchery</span></em></a><em><span style= "font-size: 12.0pt; font-family: Cambria;">: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. </span></em></p> <p><span style= "font-size: 12.0pt; font-family: Cambria;">#StoryOn!</span></p> <p><span style= "font-size: 12.0pt; font-family: Cambria;">≈Park</span></p>