#39 How to build your reach on social media - eleven approaches that work

<p>How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value.&nbsp;</p> <p>Please check out the new webpage of the Science Communication Accelerator under <a href="//www.scicomx.com">www.scicomx.com</a>.&nbsp;Yes scixomX is developing into a media agency that serves academia, yay.&nbsp;</p> <p>Here comes the link to the blog post on <a href="https://scicomx.com/content-creation-machine">how to build a content creation machine</a>, that is also mentioned in the episode.</p> <p>Overview over the eleven approaches introduced and discussed in this episode:</p> <ol> <li>Be clear about your target group (05:40)</li> <li>Post on social media networks where your target group is active (07:00)</li> <li>Create content that provides value to your target group (09:50)</li> <li>Be self-aware: Written, Audio, Video, Graphics (11:10)</li> <li>Speed is way more important than perfection (12:35)</li> <li>Optimize content for each platform (14:27)</li> <li>Be consistent and reliable (16:39)</li> <li>Engage with followers (18:45)</li> <li>Include CTAs – Call to actions (20:40)</li> <li>Empower your employees to build reach by themselves (22:04)</li> <li>Pay to promote your posts (23:03)</li> </ol> <p>---</p> <p>The &nbsp;Science Communication Accelerator Podcast aims to empower &nbsp;scientists, &nbsp;universities, and research organizations to engage publicly &nbsp;and share more science on social media. To do so, the podcast aims to &nbsp;create a&nbsp;knowledge hub for digital science communication by publishing &nbsp;engaging &nbsp;and inspiring episodes with experts in the field of &nbsp;social&nbsp;media and &nbsp;science communication. Please reach out if you are &nbsp;looking for a &nbsp;sparring partner to create your organizational &nbsp;communication or&nbsp;branding &nbsp;strategy (<a href="">julius@scicomx.com</a>). You find me &nbsp;also on <a href="http