386: Scaling and Exiting an Amazon Brand with Melisa Vong and Bryce Alderson

<p><span style="font-weight: 400;">Melisa Vong returns to the Foundr Podcast with her business partner Bryce Alderson to discuss Orphic Nutrition. Bryce is a former professional soccer player, and Melisa is a serial entrepreneur and cofounder of 2 multi-million dollar ecommerce brands. </span></p> <p> </p> <p><span style="font-weight: 400;">Four years ago, a catch-up over coffee led to the idea of building a nutrition business together. Using Bryce’s knowledge in sports nutrition and Melisa’s Amazon experience with her first company, Namskara, they identified complementary skills that could be successful. Fast forward 3 years later, and they built Orphic Nutrition into a multi-million dollar supplement brand on Amazon and exited the company in December of 2020. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan chat with Melisa and Bryce about: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Bryce’s transition from being a pro athlete to business owner</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The similarities of sport and business </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How they reconnected and started Orphic Nutrition</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Using the location feature on Instagram to find microinfluencers </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of finding a cofounder you can rely on</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mistakes and strategies navigating selling on Amazon</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The journey of exiting the company and finalizing the sale</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What’s next for the duo and much more...</span></li> </ul> <