38 - Angelic Vendette, Alo Yoga

<p><span style="font-weight: 400;">In Ep. 38 of Earned, Conor sits down with Angelic Vendette, VP of Marketing at influencer-favorite apparel brand Alo Yoga. We start by walking through Angelic’s impressive career journey, from her time at Holt Renfrew, to starting and selling her own digital marketing agency, to leading marketing teams at Sephora, Dolby, and most recently Stitch Fix, before landing her dream role at Alo Yoga. We learn what drew Angelic to the brand, and how Alo Yoga’s “highly entrepreneurial” and “purpose-driven” approach drives success online and off. Next, we dive into Alo Yoga’s influencer marketing strategies and organic approach to relationship building—one that’s inspired partnerships with A-list celebs like Kendall Jenner and Hailey Bieber. We also hear how Alo Yoga connects with its community through global events (nearly 90 a month!), before discussing the importance of investing in brand building—without expecting immediate ROI—to drive sustainable growth.</span></p>