#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.

<p>This episode is focused on the role of customer communications in driving customer loyalty.</p> <p><a href="https://www.linkedin.com/in/rickferguson65/" target="_blank" rel="noopener noreferer">Rick Ferguson</a> is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.</p> <p>Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity. </p> <p>We also discuss how our member communications can drive emotional loyalty - a lever that&#39;s often neglected as a way to optimize our programs.</p> <p>                                                                   </p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/rickferguson65/" target="_blank" rel="noopener noreferer">Rick Ferguson</a></p> <p>2) <a href="https://www.phabulousity.com/" target="_blank" rel="noopener noreferer">Phabolousity</a></p>