374: Finding the Glam “Gap” for Magnetic Eyelashes with Glamnetic’s Cofounders

<p><span style="font-weight: 400;">Ann McFerran met Kevin Gould at a photoshoot in LA and immediately connected on his shared passion to start a brand. Together they launched Glamnetic in 2019, which sells magnetic and fake eyelash extensions. In their second year, they went from $1 million to $50 million in annual revenue.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode of the Foundr podcast, learn how a seemingly “overnight” success was developed through years of commitment to creating an innovative product and a personal brand. Foundr’s CEO Nathan Chan interviews cofounders Ann and Kevin about:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Ann used her artist background to create</span> <span style="font-weight: 400;">a unique</span> <span style="font-weight: 400;">product in the market</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it took a year of product development to create a quality magnetic eyelash </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">​​How their magnetized liner “blew people’s minds” in the competitive beauty industry</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Being scrappy with product shots and finding free models on Bumble</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Ann used Instagram Stories to share her brand journey and build a loyal customer base</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How they turned DMs into a sales prospecting channel</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating an ecosystem of marketing channels by testing and scaling </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more…</span></li> </ul> <p><strong><br /> <br /> Who do you want to see next on