373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze

<p><span style="font-weight: 400;">Want to create successful YouTube ad campaigns? Of course you do! </span></p> <p><span style="font-weight: 400;">YouTube boasts an audience of two billion (yes,</span> <em><span style= "font-weight: 400;">billion</span></em><span style= "font-weight: 400;">) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). </span></p> <p><span style="font-weight: 400;">If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr’s Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community. </span></p> <p><span style="font-weight: 400;">Breeze joined Nathan to talk about: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The “Four A’s” that you need to consider while crafting your YouTube ad strategy </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The three key elements that make up a solid YouTube ad campaign </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why YouTube is more stable than other social media channels </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Whether or not your video ads need to be big-budget productions </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key factors that will position your brand for lasting success on YouTube </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why he’s so excited about the future of YouTube ads</span></li> </ul> <p> </p> <p><strong>Who do you want to see next on the podcast?</strong> <span style="font-weight: