373: Digital Marketing Expert Lori Highby Lists Easy Things Sales Professionals Can Do to Create Valuable Content

<p>Read the complete transcription on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/lorihighby/">website</a>.</p> <p>LORI’S TIP FOR EMERGING SALES LEADERS: “To figure out the content to create, keep a list of the questions that people ask you. If you’re hesitant or not sure what to write about, the next question that either a client or prospective client asks you, it’s a great starting point for you to take that and turn it into a piece of content that you share it on LinkedIn, or write a blog post or something along those lines. It’s a great starting point.  Another tip I would say is just go in your sent email. You’ve likely answered some of these questions in an email already. You’ve already got half of that post written then for you [laughs]. </p>