370: How to Market a Local Business on YouTube: $40k on the Side

<p>Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget.</p> <p>However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's <a href="https://www.triphacksdc.com/" target="_blank" rel="noopener noreferrer">TripHacksDC.com</a> is nowhere to be seen.</p> <p>So what's secret sauce?</p> <p>He’s been creating helpful <a href= "https://www.youtube.com/channel/UCfSZf34lnKQxPM2l_WX7LYA" target= "_blank" rel="noopener">tourist-friendly content on YouTube</a>, and outlet largely ignored by his better-funded competitors.</p> <p>His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour.</p> <p>In fact, his channel has grown so much that he’s partnered with YouTube and ad revenue from his videos has become another income stream for his business.</p> <p>Tune in to hear how Rob has grown his business into a fun and cash-flowing side hustle, how he leverages YouTube to reach his target customers rather than traditional tour marketplaces, and how he’s growing the business beyond just himself giving tours.</p>