#363: How to Use Storytelling to Create Authentic Buyer Personas

<p><span style="font-weight: 400;">Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service. </span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p>