36. Today’s Buyers Are In Control, Here's How to Be Prepared

<p><span style="font-weight: 400;">On this episode, we welcome <a href="https://www.linkedin.com/in/pamdidner/">Pam Didner</a>.  She is an author, speaker, podcaster, adjunct professor, marketing strategist and a Fortune 100 Marketer.  She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging, editorial planning, content creation, media buys and social media outreach on a global scale</span></p> <p><strong>Key #LessonsInGrowth:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Who do you hire first, sales or marketing (the answer might surprise you)?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The power of word of mouth referrals</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How startups should think about sales enablement (and what is it).</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to think about and execute account-based marketing (ABM)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why there are only TWO types of qualified leads. and buyers are buying on their own schedules, not yours!</span></li> </ul>