357 Will My Content Marketing Be Swamped By ChatGPT?

<p>Content marketing has been around for many years now and is an accepted way of appealing to clients.  Thought Leadership and Intellectual Property are given away for free to establish our credentials with the buyers.  If we show how knowledgeable we are, prospective clients will choose us over our rivals.  So for many years now, blogs, books, podcasts, <span lang="EN-AU" xml:lang="EN-AU">magazine and newspaper articles,</span> videos, Medium articles, social media posts, white papers, surveys and numerous other tools have been at the vanguard to prove we are experts in our fields.  This has required a lot of hard earned experience and an ability to communicate that experience to others.  Then ChatGPT turns up and opens up a floodgate of content for people who are vying with us for the client’s attention. </p> <p>ChatGPT is a vast curator of knowledge from the entire world and it is unbelievably fast at churning it out.  How can one person compete with that?  Our rivals can go to ChatGPT, then tweek the content and pass it off as their own efforts.  Our clients probably cannot tell the difference.  In a lot of cases, perception is everything. If the buyer sees you are pumping out vast quantities of content, they will conclude that you are an expert in this area, even though the chances are strong that they will never even read the content or not very much of it.  ChatGPT can become the great equaliser between competing firms in the content marketing department. </p> <p>This is real for me.  I have 6 books published, 1779 Podcasts and 652 Video show episodes released, over 3000 articles on LinkedIn, etc. I am sure others will also have substantial resources released out into the wild to prove expertise in certain areas. What can we do about all of this?</p> <p>The answer is differentiation. ChatGPT and other similar engines are good at collecting and synthesising information.  <span lang="EN-AU" xml:lang="EN-AU">At this point, i</span>t is generated in a quite recognisable style and tends toward the generic.  Ch