#355: How to Leverage Brand Fiction for Real ROI

<p><span style="font-weight: 400;">Jay Steinfeld, founder of Blinds.com and author of</span> <em><span style= "font-weight: 400;">Lead From the Core: The 4 principles for profit and prosperity,</span></em> <span style="font-weight: 400;">shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves. </span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p>